U.S. court orders ban on Nike trademark sale of ‘Devil’s Shoes’ Business and Economy News


Knife claimed that the shoe promoted by rapper Lil Nass X, which aims to contain drops of human blood, violated its trademark.

A U.S. federal judge has ruled in favor of sportswear giant Nike Inc. and ordered a New York-based company to temporarily suspend further sales of “Devil’s Shoes,” produced in collaboration with rap lil Nass X.

The U.S. District Judge Eric Committee in Brooklyn ruled three days after Nike filed a lawsuit against MSCFF Product Studio Inc., claiming that the black-and-red, devil-themed sneakers that carry Nike’s “swoosh” logo violated its trademark.

The shoes are a customized version of the Nike Air Max 97 sneaker that contains a drop of human blood on the midsoles and is printed with “Luke 10:18,” a biblical passage indicating the fall of Satan from heaven.

Priced at $ 1,018 each, only 666 pairs were made. Lil Nass X, best known for the song on All Town Road, was planning to choose who would get the select6th pair, but that plan was shelved after Nike sued on Monday. He is not an accused in the case.

Grammy Award-winning Lil Nass is not a defendant in the X-Nike case [File: Screengrab/Reuters]

“MSCHF strongly believes in freedom of expression,” the organization said in a statement. “We look forward to working with Nike and the courts to resolve this issue very quickly.”

Nike and its lawyers did not immediately respond to a request for comment by Reuters.

MSCHF’s lawyers argued that the devil’s shoes were “not ordinary sneakers, but individually numbered works of art”, following the company’s “Jesus shoes” based on the same Nike model in 2019.

They said a temporary control order was unnecessary because shoe buyers would not consider Naik involved and that the 6,666th pair had already been sold and nothing more was being done.

Nike’s lawyers, on the other hand, said that “even ‘SneakerHads’ actually confused MSCFF’s shoes,” and that it was “history” that the court could stop it from shipping MSCHF’s trademark-violating shoes.

Lil Nass X released a devil-themed video for his song Montero (Call Me Your Name) last month.





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