Sat. May 28th, 2022


A Ubisoft executive has responded to the pressure to add a company In its games. In December, publisher Quartz announced an NFT platform that allows people to buy and sell unique digital items, called Digit. Both employees and consumers have criticized the move, with many expressing concern about the environmental impact of NFT and a Ubisoft developer. They are “just another way to make money on milk.”

Quartz’s response was rapid. Within 24 hours of Ubisoft announcing the platform in a YouTube trailer, more than 35,000 people , With just over 1,300 likes.

Ubisoft’s first campaign on the NFT did not exactly turn out to be a gangbuster. It has given some players who have reached a certain playing time or level of experience Tom Clancy’s Ghost Recon Breakpoint. This has given players the opportunity to buy some NFT, but has reportedly been sold . Anyone who has bought one, which is a gun skin with a small, unique serial number, says That doesn’t make it any different than using any other cosmetics but custom cereal and the ability to look it out Ghost Recon The experience has really added a layer of ownership that I appreciate. “

Nevertheless, Nicholas Poward, vice president of Ubisoft’s Strategic Innovation Lab, Players who simply do not understand the usefulness of NFT.

“I don’t think gamers get what the digital secondary market can bring to them. For now, given the current situation and context of NFTs, gamers really believe it’s destroying the first planet, and the second is just a guessing tool,” Poward said. . “But we do [at Ubisoft] The first meeting is the last game. The last game is to give players the opportunity to resell their items once they have finished with them or after they have finished playing the game themselves. So, it’s really, for them. It’s really useful. But for now, they are not getting it. ”

Poward added that Ubisoft considered quartz announcing without reference that the digit was actually NFTs, but decided against it because players could recognize what was happening anyway. “So, we decided that it would not be smart to try to hide it,” he said. “Our policy is to create a safe space and a safe environment with quartz. So, we have to be transparent about what we are doing.”

The NFT is basically a certificate of authenticity designed to be on the blockchain. The idea is that an NFT is a universal record of digital asset ownership. In fact, it is a verified link to a file somewhere on the Internet that owns the URL destination Or even delete.

In addition to claiming that these could be equivalent to a pyramid scheme, many critics have expressed concern about the environmental impact of the NFT. An artist who sold an NFT collection last year The process used more than 8,000 kWh of electricity, more than the cost of its studio in the previous two years.

Ubisoft says the Tezos system it has chosen requires less power consumption than other blockchains. It is A digital transaction uses as much power as streaming about 30 seconds of video. However, Quartz doesn’t seem to offer anything different than the Steam Marketplace, which has Players can buy and sell virtual goods for real money without downsides Of NFT.

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