Volkswagen’s ‘Voltswagen’ rebranding is just an April Fool’s stunt


This morning Volkswagen US unveiled a new logo and A press release was issued Announces plans to re-brand itself as Volts Wagon, Line with a push for electric vehicles. That announcement came later CNBC The day before we saw a leaked press release on its site and as skeptical as we were about the name, the company insisted it was real.

Volkswagen did not comment on the U.S. press release, Reuters And The Wall Street Journal Both sources claimed that Volkswagen would release the name on Wednesday without disclosing the name. As The Wall Street Journal The source said, “This is a premature April Fool’s joke. It’s part of the marketing campaign for ID4.”

As a marketing campaign, it seems strange that Volkswagen would choose to remind people that you can’t believe what this company says (Dieselgate) Instead, simply The ID4 Highlights is a compact crossover SUV that doesn’t require stunts to convince people to drive. Now we’ll just wait until March 31 to find out if this is really a joke, or the worst rebranding attempt ever.

Update (: 21:21 PM ET): A spokesman for Volkswagen confirmed to Engadget that the supposed “reconstruction of the April Fool’s joke” had been reconstructed. We have updated the title accordingly.



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